The Keihin Philosophy

Fundamental Beliefs

Respect for the Individual

Self-reliance  To be free in thought and to act in accordance with one’s own beliefs, and to take responsibility for the results of one’s actions.

Fairness  To respect each others’ differences and to maintain fairness in all of one’s dealings.

Trust  To sincerely recognize each others’ abilities and compensate for each others’shortcomings.

The Five Joys

Joy to the Society  To share joy with the Society by being a model corporate citizen.

Joy to the Customer  To share joy with our Customers by using our advanced skills and close interaction.

Joy to the Suppliers  To share joy with our Suppliers by ensuring that each party prospers in an environment of mutual creativity.

Joy to the Shareholders  To share joy with our Shareholders by always maintaining our appeal as a company.

Joy to Ourselves  To share joy among ourselves by gaining the empathy and trust of all.

Guiding Policies

We shall challenge ourselves to any matter with ambition and vitality

We shall give importance to theory, ideas and time

We shall respect sincere conduct and endeavors